The MARMIND® budget and cost module allows you to plan your marketing budget and to understand how and where expenses and deviations from your plan have arisen. This information is also included in the MARMIND® reports (see part III, chapter 13 Reports) and can be evaluated individually. The list of all roles and rights can be found in part IV, chapter 1 Rights & roles overview.
MARMIND® works with the following understanding of the correlation between budget, forecast and costs:
The forecast is calculated as the sum of planned expenses, committed expenses and actual costs. These individual components are explained in detail in this chapter.
Budgets and costs can be distributed on the following MARMIND® object types:
- Workspace
- Campaign
- Project
- Action
Summary: expense life cycle in budget and cost planning
