The old habit of using Excel as a planning tool is widespread. Campaign, media, social-media, or editorial plans are often kept in an Excel file, which is then distributed over several teams and agencies. Even if Excel is still one of the most powerful tools, it has considerable disadvantages in this area of application: The connections are missing, collaboration is only possible to a limited amount and creating new views is effortful.
MARMIND® therefore offers the right place for this in the grid feature to process the various marketing plans with the usual methods and functions:
- Think and work with the usual spreadsheets
- Smooth integration into a modern marketing resource management tool that can be used to map a continuous process
What can and should the grid feature be used for?
- Strategic planning (management meeting, CMO presentation of upcoming campaigns, coordination and approval of campaigns)
- Operational planning (detailed planning of actions, development of assets with agencies, coordination and approvals)
- Rapid processing of a lot of information
Process campaigns and actions quickly and comprehensively; direct collaboration; starting approval processes directly out of the grid, clearly showing connections and dependencies – all of this is possible in the Grid feature described below.
