Action category forms

The action category forms are all structured the same way:

• The "Communication" panel contains attributes that are relevant for planning communication from an advertising perspective.
• The "Production" / "Organisation" panel contains attributes that are relevant for the concrete production.

Action category form for “Print“

Plan details of the communication

• Medium – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Print" advertising object must be displayed.
• What do you want to communicate? – (multiline text, dynamic)
• What is the circulation? – text
• Number of pages of the ad – number
• What reach do you want to achieve? – text
• How is your advertising material distributed? – text
• In which language do you want to communicate? – Select language from saved languages in MARMIND® configuration
  
  

Set details for production

• Who produces your advertising appearance? – calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "Print" advertising object can be displayed.
  • Address (Automatic transfer address of the producer – right next to "Who produces your advertising appearance?")
• Format (list box – retrieving the values stored under Default settings in the configuration – filtered on channel) – Format ideally as a picture and the selection is written as text over the picture
  • Width (number field + unit field (list box –Query of the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
  • Height (number field + unit field (list box – query the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
  • Number of Columns
  • Cutting / trimming
• Placement / positioning – text
• Requirements for production – (multi-line text field)
  
  

Set details for the booking

• Advertising deadline (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
• Printing deadline (date field)
  • E-mail address for booking "Producer" (call e-mail address for bookings of the defined producer from SM – should be right next to producer)
    
    

Action category form for “Broadcasting”

Plan details of the communication

• Medium – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Broadcasting" advertising object must be displayed.
• What do you want to communicate? – (multiline text, dynamic)
• Duration of the spot – text
• How often and at what times should the spot be broadcasted? – (multi-line text, dynamic)
• What reach do you want to achieve? – text
• In which language do you want to communicate the spot? – Select language from saved languages in MARMIND® configuration
  
  

Set details for production

• Who produces the spot? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "Broadcasting" advertising object can be displayed.
  • Address (Automatic transfer address of the producer – right next to "Who produces the spot?")
• Type of spot (list box – retrieving the values stored under Default settings in the configuration – filtered on channel)
• Requirements for production (multi-line text field)
  
  

Set details for the booking

• Booking details and billing model (text)
• Deadline for materials (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
• Deadline for bookings (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)
    
    

Action category form for “Online”

Plan details of the communication

• Medium – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Online" advertising object must be displayed.
• What do you want to communicate? – (multiline text, dynamic)
• Where do you want to place your advertising material? – text
• What reach do you want to achieve? – text
• In which language do you want to communicate your online advertising? –Select language from saved languages in MARMIND® configuration
  
  

Set details for production

• Who produces your advertising appearance? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "Online" advertising object can be displayed.
  • Address (Automatic transfer address of the producer)
• Format (list box – retrieving the values stored under Default settings in the configuration – filtered on channel) – Format ideally as a picture and the selection is written as text over the picture
  • Width (number field + unit field (list box – Query of the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
  • Height (number field + unit field (list box – query the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
  • Number of Columns
  • Cutting/trimming
• Which additional functions (links, animations, pop-ups) should be supported? – text
• Requirements for production (multi-line text field)
  
  

Set details for the booking

• Booking details and billing model (text)
• Deadline for materials (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
• Deadline for bookings (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)
    
    

Action category form for “POS”

Plan details of the communication

• Point of Sale – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "POS" advertising object must be displayed.
• What do you want to communicate? – (multiline text, dynamic)
• Where do you want to place your advertising material? – text
• What reach do you want to achieve? – text
• In which language do you want to communicate at the POS? – Select language from saved languages in MARMIND® configuration
  
  

Set details for production

• Who produces your advertising appearance? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the advertising object "POS & outdoor advertising" can be displayed.
  • Address (Automatic transfer address of the producer)
• Format (list box – retrieving the values stored under Default settings in the configuration – filtered on channel) – Format ideally as a picture and the selection is written as text over the picture
  • Width (number field + unit field (list box – Query of the values, which are stored under default settings in the configuration - filtered on channel) – is automatically taken over due to "format")
  • Height (number field + unit field (list box – query the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
• Requirements for production (multi-line text field)
  
  

Set details for the booking

• Booking details and billing model (text)
• Deadline for materials (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
• Deadline for bookings (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)
    
    

Action category form for “Direct marketing”

Plan details of the communication

• Who distributes your advertising message? – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Direct marketing" advertising object must be displayed.
• What do you want to communicate? – (multiline text, dynamic)
• How many recipients are you planning? – text
• What opening rate do you want to achieve? – floating-point number ("percent" after input field)
• Which response rate do you want to achieve? – floating-point number ("percent" after input field)
• In which language do you want to communicate? – Select language from saved languages in MARMIND® configuration
  
  

Set details for production

• Who produces your advertising appearance? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "direct marketing" advertising object can be displayed.
  • Address (Automatic transfer address of the producer – right next to "Who produces your advertising appearance?")
• How should your direct marketing activity be designed concretely? (multiline text – dynamic)
• Requirements for production (multi-line text field)
  
  

Set details for the booking

• Booking details and billing model (text)
• Deadline for materials (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
• Deadline for bookings (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)
    
    

Action category form for “Events”

Plan details of the communication

• Advertising location – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "events" advertising object must be displayed.
• What do you want to communicate? – (multiline text, dynamic)
• What is the planned number of visitors? – Number
• In which language should the event take place? – Select language from saved languages in MARMIND® configuration
  
  

Set details for the organization

• Organizer – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "events" advertising object can be displayed.
  • URL of the organizer
  • Address (Automatic transfer address of the producer)
• What size do you plan for your event?
  • Width (number field + unit field)
  • Height (number field + unit field)
  • Length (number field)
  • square
• Placement at the advertising location – (text)
• Details of the organization (multiline text)
  
  

Set details for the booking

• Deadline for booking the advertising location (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)
• Deadline for materials (date field)
  • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)