Action category forms

The action category forms are all structured the same way:

  • The "Communication" panel contains attributes that are relevant for planning communication from an advertising perspective.
  • The "Production" / "Organisation" panel contains attributes that are relevant for the concrete production.

Action category form for “Print“

Plan details of the communication

  • Medium – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Print" advertising object must be displayed.
  • What do you want to communicate? – (multiline text, dynamic)
  • What is the circulation? – text
  • Number of pages of the ad – number
  • What reach do you want to achieve? – text
  • How is your advertising material distributed? – text
  • In which language do you want to communicate? – Select language from saved languages in MARMIND® configuration

Set details for production

  • Who produces your advertising appearance? – calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "Print" advertising object can be displayed.
    • Address (Automatic transfer address of the producer – right next to "Who produces your advertising appearance?")
  • Format (list box – retrieving the values stored under Default settings in the configuration – filtered on channel) – Format ideally as a picture and the selection is written as text over the picture
    • Width (number field + unit field (list box –Query of the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
    • Height (number field + unit field (list box – query the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
    • Number of Columns
    • Cutting / trimming
  • Placement / positioning – text
  • Requirements for production – (multi-line text field)

Set details for the booking

  • Advertising deadline (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
  • Printing deadline (date field)
    • E-mail address for booking "Producer" (call e-mail address for bookings of the defined producer from SM – should be right next to producer)

Action category form for “Broadcasting”

Plan details of the communication

  • Medium – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Broadcasting" advertising object must be displayed.
  • What do you want to communicate? – (multiline text, dynamic)
  • Duration of the spot – text
  • How often and at what times should the spot be broadcasted? – (multi-line text, dynamic)
  • What reach do you want to achieve? – text
  • In which language do you want to communicate the spot? – Select language from saved languages in MARMIND® configuration

Set details for production

  • Who produces the spot? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "Broadcasting" advertising object can be displayed.
    • Address (Automatic transfer address of the producer – right next to "Who produces the spot?")
  • Type of spot (list box – retrieving the values stored under Default settings in the configuration – filtered on channel)
  • Requirements for production (multi-line text field)

Set details for the booking

  • Booking details and billing model (text)
  • Deadline for materials (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
  • Deadline for bookings (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)

Action category form for “Online”

Plan details of the communication

  • Medium – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Online" advertising object must be displayed.
  • What do you want to communicate? – (multiline text, dynamic)
  • Where do you want to place your advertising material? – text
  • What reach do you want to achieve? – text
  • In which language do you want to communicate your online advertising? –Select language from saved languages in MARMIND® configuration

Set details for production

  • Who produces your advertising appearance? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "Online" advertising object can be displayed.
    • Address (Automatic transfer address of the producer)
  • Format (list box – retrieving the values stored under Default settings in the configuration – filtered on channel) – Format ideally as a picture and the selection is written as text over the picture
    • Width (number field + unit field (list box – Query of the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
    • Height (number field + unit field (list box – query the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
    • Number of Columns
    • Cutting/trimming
  • Which additional functions (links, animations, pop-ups) should be supported? – text
  • Requirements for production (multi-line text field)

Set details for the booking

  • Booking details and billing model (text)
  • Deadline for materials (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
  • Deadline for bookings (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)

Action category form for “POS”

Plan details of the communication

  • Point of Sale – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "POS" advertising object must be displayed.
  • What do you want to communicate? – (multiline text, dynamic)
  • Where do you want to place your advertising material? – text
  • What reach do you want to achieve? – text
  • In which language do you want to communicate at the POS? – Select language from saved languages in MARMIND® configuration

Set details for production

  • Who produces your advertising appearance? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the advertising object "POS & outdoor advertising" can be displayed.
    • Address (Automatic transfer address of the producer)
  • Format (list box – retrieving the values stored under Default settings in the configuration – filtered on channel) – Format ideally as a picture and the selection is written as text over the picture
    • Width (number field + unit field (list box – Query of the values, which are stored under default settings in the configuration - filtered on channel) – is automatically taken over due to "format")
    • Height (number field + unit field (list box – query the values, which are stored under default settings in the configuration – filtered on channel) – is automatically taken over due to "format")
  • Requirements for production (multi-line text field)

Set details for the booking

  • Booking details and billing model (text)
  • Deadline for materials (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
  • Deadline for bookings (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)

Action category form for “Direct marketing”

Plan details of the communication

  • Who distributes your advertising message? – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "Direct marketing" advertising object must be displayed.
  • What do you want to communicate? – (multiline text, dynamic)
  • How many recipients are you planning? – text
  • What opening rate do you want to achieve? – floating-point number ("percent" after input field)
  • Which response rate do you want to achieve? – floating-point number ("percent" after input field)
  • In which language do you want to communicate? – Select language from saved languages in MARMIND® configuration

Set details for production

  • Who produces your advertising appearance? – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "direct marketing" advertising object can be displayed.
    • Address (Automatic transfer address of the producer – right next to "Who produces your advertising appearance?")
  • How should your direct marketing activity be designed concretely? (multiline text – dynamic)
  • Requirements for production (multi-line text field)

Set details for the booking

  • Booking details and billing model (text)
  • Deadline for materials (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)
  • Deadline for bookings (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)

Action category form for “Events”

Plan details of the communication

  • Advertising location – Call Supplier Manager (filtered by suppliers which have been defined as supplier type = medium) Only those who have assigned a channel that is assigned to the "events" advertising object must be displayed.
  • What do you want to communicate? – (multiline text, dynamic)
  • What is the planned number of visitors? – Number
  • In which language should the event take place? – Select language from saved languages in MARMIND® configuration

Set details for the organization

  • Organizer – Calling Supplier Manager (filtered according to suppliers which are defined as supplier type = producer) Only those who have assigned a channel that is assigned to the "events" advertising object can be displayed.
    • URL of the organizer
    • Address (Automatic transfer address of the producer)
  • What size do you plan for your event?
    • Width (number field + unit field)
    • Height (number field + unit field)
    • Length (number field)
    • square
  • Placement at the advertising location – (text)
  • Details of the organization (multiline text)

Set details for the booking

  • Deadline for booking the advertising location (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the producer)
  • Deadline for materials (date field)
    • E-mail address for booking "medium" (call e-mail address for bookings of the defined medium from SM – should be on the right of the advertising deadline)